Contemporary Strategic Chinese American Business Negotiations... - 9789811969850

Contemporary Strategic Chinese American Business Negotiations and Market EntryAuthor(s): Steven J. Clarke\nFormat: Hardback\nPublisher: Springer Verlag, Singapore, Singapore\nImprint: Palgrave Macmillan\nISBN-13: 9789811969850, 978-9811969850\nSynopsis\nThis book is an effort to provide a primary source, a guide for Chinese/American cross-cultural negotiations, which has been constructed and amassed by professionals living and working in China. Research included personal interviews, surveys, case studies, face-to-face negotiations, and consulting, melded with a broad body of international business. This book that has two focuses, China market entry and negotiations,Both China and the United States are vast, complex markets, with different histories and cultures. China market entry requires extensive research and understanding, of the inextricably linked elements of (a) how business is managed in China, (b) understanding the China market, and (c) negotiating all elements of your China.