Introduction to Electronic Commerce and Social . Turban, Whiteside, King, Ou**

Springer International Publishing AG

Explore the dynamic world of Electronic Commerce and Social Commerce with this comprehensive 4th Edition update. Written by Efraim Turban, Judy Whiteside, David King, and Jon Outland, this hardcover book provides a complete guide to EC principles and applications. This edition features two new chapters on Social Commerce, an updated tutorial on key EC support technologies like cloud computing and RFID, and video exercises to enhance learning. The content is organized into six parts, covering introductions, applications, emerging platforms (including social commerce and enterprise social networks), support services, strategy, and implementation. Key features include: * Comprehensive coverage of Electronic Commerce and Social Commerce. * New chapters dedicated to Social Commerce and Enterprise Social Networks. * Updated tutorials on essential EC technologies. * Organized into 12 chapters across 6 parts for easy navigation. * Includes supplementary materials like an Instructor's Manual and Test Bank. This book is an essential resource for understanding the evolving landscape of online business and digital interaction. Summary: Introduction to Electronic Commerce and Social Commerce by Efraim Turban, Judy Whiteside, David King, Jon Outland. ISBN 9783319500904. Hardcover, First Edition, 435 pages, English.