Product Information Management: Theory and Prac. Abraham<|

Product Information ManagementTheory and Practice\nAuthor(s): Jorij Abraham\nFormat: Hardback\nPublisher: Springer International Publishing AG, Switzerland\nImprint: Springer International Publishing AG\nISBN-13: 9783319048840, 978-3319048840\nSynopsis\nProduct Information Management is thelatest topic that companies across the world are deliberating upon. As companies sellonline, they are confronted with the fact thatnot allinformation necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implementation and management challenges. The book describes the core PIM processes;theirstrategic, tactical and operational benefits and implementation challenges. The book has been written for managers, business users as well as students, and illustrates the different concepts with practical cases from companies like Coca Cola, Nikon and Thomas Cook.