Carrying a Torch by Mei Yang (Paperback Book)

Name: Carrying a Torch by Mei Yang (Paperback Book)
Brand: Peter Lang AG, Internationaler Verlag der Wissensc

Peter Lang AG, Internationaler Verlag der Wissensc

The Olympic torch relay held before the 2008 Games was the moment when East met West on the media stage. This book analyses the torch relay and its representation, offering a discursive construction of Olympic ideology by and through the media in both East and West. The author argues that the discourse used by the media in different social contexts reflected the diversity of ideologies and cultural values with which the Olympic flame was imbued.\n A corpus-based Discourse-Historical Approach in Critical Discourse Analysis (DHA-CDA) is applied to media discourse in the United Kingdom and in China to examine the complexity, contradiction and conflicts in linguistic interpretations of Olympic ideology. Corpora drawn from the China Daily, BBC News and The Guardian are described, interpreted in\n\nCarrying a Torch\nThe Beijing Olympic Torch Relay in the British and Chinese Media\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail trac;