Personal Brand Management: Marketing Human Value by Talaya Waller HARDBACK

Personal Brand Management: Marketing Human Value\nby Talaya Waller\nHardback\nEnglish\n\nDelivery\nUsually delivered in 6\u20137 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Talaya Waller\nTitle: Personal Brand Management: Marketing Human Value\nFormat: Hardback\nLanguage: English\nTopic: Brands and branding\nPublisher: Springer Nature Switzerland AG\nPublication year: 2020\nEdition: 1st ed. 2020\nISBN-13: 9783030437435\nISBN-10: 3030437434\n\n------------------------------\nDescription\n------------------------------\nThis book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career.