Marketing Accountability for Marketing and Non-Marketing by V Kumar HARDBACK

Name: Marketing Accountability for Marketing and Non-Marketing by V Kumar HARDBACK
Brand: Emerald Publishing Limited

Emerald Publishing Limited

Marketing Accountability for Marketing and Non-Marketing Outcomes\nby V Kumar\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: V Kumar\nTitle: Marketing Accountability for Marketing and Non-Marketing Outcomes\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: Emerald Publishing Limited\nPublication year: 2021\nISBN-13: 9781838675646\nISBN-10: 1838675647\n\n------------------------------\nDescription\n------------------------------\n\nThis latest volume of Review of Marketing Research, Marketing Accountability for Marketing and Non-Marketing Outcomes is divided in three parts: (1) measures of firm performance, (2) measures of social interaction, and (3) measures related to broader societal outcomes such as sustainabili.