When Does the Mind-Bending Start?: The Life and Times of World of Twist. PB**

Bonnier Books Ltd

Welcome to World of Twist: the greatest lost band of all time. While fame, glory and untold riches seemed like an inevitability for this group at the turn of the '90s, the world was simply not ready for a band of retro futurists, psychedelic adventurers and cosmic tunesmiths. Too late for Madchester, too early for Britpop and too much fun to pigeonhole, World of Twist went on to face a demoralising string of 'what could have been's. First, their debut single, 'The Storm', peaked two places outside of the UK top forty, meaning they missed out on a guaranteed Top of the Pops spot; then, when they were close to signing with Alan McGee's Creation Records, the label decided to go with an unknown band called Oasis instead. Finally, World of Twist fell apart in a torrent of drugs, mental illness, musical differences, sartorial contretemps and all-round shoulder-shrugging apathy. But they burned bright and left an indelible mark on everyone who looked deep into their light, including fellow .