Mass Communication by Jason R. Detrani - 9781774632536

Mass CommunicationIssues, Perspectives and Techniques\nAuthor(s): Jason R. Detrani\nFormat: Paperback\nPublisher: Apple Academic Press Inc., Canada\nImprint: Apple Academic Press Inc.\nISBN-13: 9781774632536, 978-1774632536\nSynopsis\nThis title includes a number of Open Access chapters.\n\nMass communication is the academic study of the various means by which individuals and entities communicate information to large audiences at the same time. Mass communication channels include newspaper and magazine publishing, radio, television, film, and the Internet. Mass Communication: Issues, Perspectives and Techniques addresses pressing concerns in the field today. The book discusses communicating information to the public about emergency procedures in the face of disasters and emergencies and the medias role in public health campaigns. It also also explores mass media theory and incorporating media strategies into peace-building campaigns. A thoughtful analysis of how mass media messages a.