Superheroes, Communication, and Culture by Adam W. Tyma, Dana... - 9781666976779

Superheroes, Communication, and CulturePopular Culture Perspectives on the Marvel Cinematic Universe\nAuthor(s): Adam W. Tyma, Dana Schowalter, Matthew R. Meier\nFormat: Hardback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Rowman & Littlefield\nISBN-13: 9781666976779, 978-1666976779\nSynopsis\nContributors explore the intertextuality of the Marvel Cinematic Universe, illuminating its ability to both interpret and influence audiences and culture. \n\n The sustained popularity of the Marvel Cinematic Universe (MCU) and its continued ability to spark fan and cultural responses with each phase of the franchise achieving both commercial and critical acclaim in its quest to transform a once-niche genre into a pop culture powerhouse demonstrate the vast potential it holds to convey, channel, and challenge existing discourses of culture, society, politics, entertainment, and education at their various intersection/s. While the franchise relies heavily on genre-based .