Digital Marketing by Annmarie Hanlon - 9781529680447

Digital MarketingStrategy, Planning & Disruption\nAuthor(s): Annmarie Hanlon\nFormat: Hardback\nPublisher: SAGE Publications Ltd, United Kingdom\nImprint: SAGE Publications Ltd\nISBN-13: 9781529680447, 978-1529680447\nSynopsis\nYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing.\n\nWith an excellent blend of theory, research, practice and application, key features include:\n\n New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa.\n\n A new running case study throughout the book which looks at Uber.\n\n Ethical Insights which highlight responsible marketing.