Social Media and Integrated Marketing Communication by Jeanne... - 9781498516167

Social Media and Integrated Marketing CommunicationA Rhetorical Approach\nAuthor(s): Jeanne M. Persuit\nFormat: Paperback\nPublisher: Bloomsbury Publishing Plc, United States\nImprint: Lexington Books\nISBN-13: 9781498516167, 978-1498516167\nSynopsis\nSocial Media and Integrated Marketing Communication: A Rhetorical Approach explores social media in the areas of corporate identity, brand narratives, and crisis response from a rhetorical perspective. Key ideas in this text are social media as epideictic rhetoricthe rhetorical setting that deals with the present and matters of virtue and educationand how rhetorical decorum, a component of Ciceros third Canon of Style, can guide organizations and their audiences toward more ethical and effective integrated marketing communication (IMC). This strategy emphasizes changing behavior, not just attitudes. Because social media leaves traces of communication that may be with us for the foreseeable future, Social Media and Integrated Marketing C.