Luxury Marketing – How to develop and manage luxury brands Le Hardback

Luxury MarketingDevelop Innovative Marketing Strategies for Luxury Brands\nAuthor(s): Kent Le\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398624078, 978-1398624078\nSynopsis\nA comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.\n\nLuxury Marketing gives postgraduate students in marketing, business, and fashion management practical insight into how luxury brands create value, connect with culture, and stay relevant within a fast-changing market. Written by Kent Le, it bridges theory and practice to show how digital innovation, sustainability and globalization are redefining the luxury experience.\n\nThis textbook explores how luxury brands balance exclusivity with accessibility, blending heritage and creativity to sustain desirability. Students learn how history, culture, and psychology shape the meaning of luxury and how marketers translate those influences into powerful brand .