Data-Driven Marketing Strategy by Kamila Miller - 9781398623866

Data-Driven Marketing StrategyHow to apply data to achieve measurable results\nAuthor(s): Kamila Miller\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398623866, 978-1398623866\nSynopsis\nThe comprehensive undergraduate guide to designing creative, data-driven marketing strategies.\n\nData-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning marketing data into creative, evidence-based strategies that deliver measurable impact. Written by Kamila Miller, it helps students move beyond understanding metrics to interpreting insights and applying them to real marketing challenges.\n\nDesigned to support both classroom learning and independent study, this textbook aligns with undergraduate modules in Marketing Strategy and Data-Driven Marketing. It includes:\n- Frameworks\nfor applying data to every stage of marketing strategy\n- Guidance\nfor creating personas and segmentation models\n.