Digital Marketing Strategy by Simon Kingsnorth - 9781398622074

Kogan Page Ltd

Digital Marketing StrategyAn Integrated Approach to Online Marketing\nAuthor(s): Simon Kingsnorth\nFormat: Hardback\nPublisher: Kogan Page Ltd, United Kingdom\nImprint: Kogan Page Ltd\nISBN-13: 9781398622074, 978-1398622074\nSynopsis\nReady to develop and implement a digital marketing strategy that elevates your career?\n\nDigital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility and lead with confidence. Written by marketing expert Simon Kingsnorth, the fourth edition of his top-rated manual offers detailed models and frameworks to help you apply strategic principles across AI integration, marketing automation and digital analytics. With fresh real-world examples and actionable tools, it empowers you to optimize your digital marketing efforts and deliver measurable impact.\n\nYou'll learn how to:\n- Develop a strategic digital marketing plan using proven frameworks\n- Implement AI-driven tools to enhance campaign efficiency\n-s