Marketing Analytics : Based on First Principles by Robert W. Palmatier, J. ...

Marketing Analytics\nby Associate Professor Frank Germann\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Associate Professor Frank Germann\nTitle: Marketing Analytics\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: Bloomsbury Publishing PLC\nPublication year: 2022\nISBN-13: 9781352013191\nISBN-10: 1352013193\n\n------------------------------\nDescription\n------------------------------\nAll customers differ. All customers change. All competitors react. All resources are limited. Robert W. Palmatier's dynamic First Principles of Marketing framework provides the structure for this research-based, action-orientated guide to organizing analytics tools, marketing models and methodologies.\nWhen should you use a specific techniqu.