Marketing in Creative Industries by Gabriele Troilo (Paperback Book)

Bloomsbury Publishing PLC

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisations. This textbook addresses the specific challenges of marketing in the creative industries and applies marketing theory to a wide range of international examples.\nMarketers in the creative industries create and deliver customer value through the experience of creativity. The creativity of producers in these worlds \u2013 artists, curators, fashion designers, for example \u2013 must be transformed into an experience for customers and consumers. The link between creativity, experience and value informs and distinguishes the author\u2019s marketing model: a framework that gives students the analytical and\n\nMarketing in Creative Industries\nValue, Experience and Creativity\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail track;