Sustainable Customer Experience Design by Bert Smit, Frans Me... - 9781138658554

Taylor & Francis Ltd

Discover how to co-create exceptional customer experiences in events, tourism, and hospitality with 'Sustainable Customer Experience Design'. This insightful book explores innovative strategies for building memorable and sustainable guest journeys. Perfect for industry professionals and students alike, it offers practical guidance and real-world examples to enhance service design and customer engagement. Key Features: * Focuses on co-creating experiences. * Applicable to events, tourism, and hospitality sectors. * Provides actionable insights for sustainable customer engagement. Product Summary: Sustainable Customer Experience Design is a comprehensive guide to developing impactful and enduring customer experiences within the dynamic fields of events, tourism, and hospitality. It delves into the principles of co-creation and sustainability, offering a roadmap for businesses to differentiate themselves and build lasting relationships with their clientele through thoughtful service design and strategic engagement.