Advertising as Communication by Gillian Dyer - 9781138136670

Taylor & Francis

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact. > Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context. > Preface Introduction, What is advertising? Commercial consumer advertising, Mass communications, Public relations 1 The origins and development of advertising 2 The new advertising 3 The new media 4 The effects of advertising 5 What do advertisements mean? 6 Semiotics and ideology 7 The language of advertising 8 The rhetoric of advertising > \n`I would not hesitate in recommendn