European Business Environment by Frans Somers - 9781138134447

Taylor & Francis

European Business EnvironmentDoing Business in Europe\nAuthor(s): Frans Somers\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781138134447, 978-1138134447\nSynopsis\nDoing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union.\n\nTaking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. \n\nThis is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and p.