Scaling the Tail Managing Profitable Growth in by Andrew Cosgrove HARDBACK
Palgrave Macmillan
Scaling the Tail Managing Profitable Growth in Emerging Markets\nby Andrew Cosgrove\nHardback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Andrew Cosgrove\nTitle: Scaling the Tail Managing Profitable Growth in Emerging Markets\nFormat: Hardback\nLanguage: English\nTopic: International business\nPublisher: Palgrave MacMillan Us\nEdition: 1st ed. 2015\nISBN-13: 9781137543530\nISBN-10: 1137543531\n\n------------------------------\nDescription\n------------------------------\nThis book presents a framework for a different type of profitable growth for multinational companies in emerging markets: \\\""scaling the tail.\\\"" This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization stra.
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