Bird - Growth Drivers - Hardcover Book

Bird

The Growth Drivers\nby Andy Bird\nHardback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Andy Bird\nTitle: The Growth Drivers\nFormat: Hardback\nLanguage: English\nTopic: Sales and marketing management\nPublisher: Wiley\nPublication year: 2011\nISBN-13: 9781119953319\nISBN-10: 1119953316\n\n------------------------------\nDescription\n------------------------------\nThe Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marketing means in practice and reveal the power of strategic marketing as a dynamic propeller of growth.\n\nThe Growth Drivers explains why it is critical that organizations invest in the capabilities needed to excel at customer-centric marketing to drive growth. The authors explain what world-class marke.