Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Re

Name: Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Re
Brand: John Wiley & Sons Inc

John Wiley & Sons Inc

Extended Reality in Practice\n\n100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society\n\nBernard Marr (Author)\n\n9781119695172, Wiley\n\nHardback, published 20 May 2021\n\n272 pages\n21.8 x 14.7 x 2.5 cm, 0.499 kg\n\nWINNER AT THE BUSINESS BOOK AWARDS 2022 - SPECIALIST BUSINESS BOOK CATEGORY. \nAs one of the leading business trends today, extended reality (XR) promises to revolutionize the way consumers experience their encounters with brands and products of all kinds. Top brands from Pepsi and Uber to Boeing and the U.S. Army are creating immersive digital experiences that capture the interest and imaginations of their target markets. \nIn Extended Reality in Practice: 100+ Amazing Ways Virtual, Augmented and Mixed Reality are Changing Business and Society, celebrated futurist, technologist, speaker, and author Bernard Marr delivers a robust and accessible explanation of how all kinds of firms are developing innovative XR solutions to busine]