Financial Services Marketing by Brendan Kelly (Paperback Book)

Name: Financial Services Marketing by Brendan Kelly (Paperback Book)
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

This fourth edition of Financial Services Marketing firmly reinforces the book?s role as a leading global educational resource, combining appropriate conceptual principles with practical insights on how financial products and services are marketed in the real world. The authors draw upon their extensive international experience marketing some of the world?s best known financial brands including Lloyds TSB and Barclays. Readers will gain a firm understanding of how financial products and services work within the commercial, social, economic, governmental, regulatory and environmental context in which they operate.\nThis fully updated and revised edition features:\nA brand-new chapter devoted to environmental, social and corporate governance\nRevised coverage of the impact of digital advances\n\nFinancial Services Marketing\nA Guide to Principles and Practice\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\n;