Good Growth by Omar Rodriguez Vila, Sundar Bharadwaj - 9781032467801

Good GrowthHow Brands Win with Social Impact\nAuthor(s): Omar Rodriguez Vila, Sundar Bharadwaj\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032467801, 978-1032467801\nSynopsis\nBusiness has a sustainability problemand sustainability has a business problem, as many companies are fearful of engaging with social and environmental issues, owing to the costs and risks.\n\nAddressing these dual challenges head on, this book provides a blueprint for putting social and environmental benefits at the center of a companys growth agenda. Many sustainability books offer 30,000-foot strategic views and broad-brush guidance on the business of doing well by doing good, but here is a ground-level guide for profitably integrating social and environmental benefits into individual products and brands. The book introduces the rapidly emerging phenomenon of social impact markets and shows how companies can capitalize on these new pockets of consu.