Managing Public Relations : Business Principles and Tools for Strategic ...

Name: Managing Public Relations : Business Principles and Tools for Strategic ...
Brand: Taylor & Francis Ltd

Taylor & Francis Ltd

Managing Public RelationsBusiness Principles and Tools for Strategic Communication, 2e\nAuthor(s): Peter M. Smudde\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9781032076768, 978-1032076768\nSynopsis\nThe second edition of Managing Public Relations introduces students to the key concepts and practices involved in the day-to-day running of a PR operation, whether it is a company department, an independent agency, or any organized group focused on PR. The books unique approach places the PR function within the broader context of an organization, equipping students with the essential business knowledge, perspective, and skills needed when starting out in their careers. This second edition has been fully updated throughout and includes:\n\nCurrent examples and testimonials from across the globe, as well as updated \""Executive Viewpoints\""\nExpanded content on strategic planning, budgeting, and financial statements\nDetailed comment.