Business on a Mission - 2nd Edition

Taylor & Francis

Business on a Mission\nby Andy Last\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 14\u201315 working days.\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Andy Last\nTitle: Business on a Mission\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Taylor & Francis Ltd\nPublication year: 2021\nEdition: 2\nISBN-13: 9781032009414\nISBN-10: 1032009411\n\n------------------------------\nDescription\n------------------------------\n\nBusiness on a Mission is a simple to follow guide for how organisations can adapt to the changing world and evolving expectations of stakeholders to build more purpose-led, sustainable businesses. It features proven models and case study examples of how to create a brand that talks to the emerging Gen Z consumer base; how to use social missions to drive sales in retail and with B2B customers; how to preserve.