Norbert Schwarz - Cognition & Communication: Judgmental Biases, Research Methods - Paperback Book

Name: Norbert Schwarz - Cognition & Communication: Judgmental Biases, Research Methods - Paperback Book
Brand: Norbert Schwarz

Norbert Schwarz

Explore the complex intersection of social psychology and linguistics with Cognition and Communication: Judgmental Biases, Research Methods by Norbert Schwarz. This insightful book investigates why human judgment often falls victim to biases and logical errors, arguing that many perceived cognitive shortcomings actually stem from the rules of everyday conversation. Drawing on the work of philosopher Paul Grice, Schwarz explains how the cooperative principle and conversational maxims shape the way participants interpret research questions and tasks. This essential resource is ideal for social science researchers looking to improve the accuracy of their studies in person perception, decision-making, and public opinion measurement. By examining the tacit assumptions that govern communication, readers will gain a deeper understanding of how context effects emerge in data collection and how to design more effective experimental studies. Product Summary: Cognition and Communication by Norbert Schwarz, academic research book, social psychology, judgmental biases, research methodology, Paul Grice cooperative principle, cognitive science, communication theory.