Mastering Alliance Strategy: A Comprehensive Guide to Design, Management & Orga…

Mastering Alliance Strategy\n\nA Comprehensive Guide to Design, Management, and Organization\n\n\""A one-stop source of the best advice from the best thinkers on alliances in the past decade.\"" \u2014John R. Harbison, president, Raytheon Commercial Ventures Inc., coauthor Smart Alliances\n\""In today's environment, creating sustainable value for customers and shareholders requires building effective alliances. This thoughtful book gives practical insights on how to do so with one partner, as well as state-of-the-art thinking on how to manage an entire portfolio of partners. It offers clear steps to help managers at all levels develop their own best practices. In short, it is must-reading for managers in any firm that wants to work with leading-edge, alliance-savvy partners or that is striving to become one itself.\"" \u2014Steve Steinhilber, vice president, strategic alliances, Cisco Systems \n\""Today, alliances are essential building blocks for companies to achieve stronger and more ef]