Grounded Theory by Christina Goulding - 9780761966838

Grounded TheoryA Practical Guide for Management, Business and Market Researchers\nAuthor(s): Christina Goulding\nFormat: Paperback\nPublisher: SAGE Publications Inc, United States\nImprint: SAGE Publications Inc\nISBN-13: 9780761966838, 978-0761966838\nSynopsis\nWritten with a clarity of style and a practical slant throughout, Grounded Theoryrepresents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualizegrounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context. Grounded Theory is different from other texts on four levels:\n\nIt offers an overview of qualitative methods in .