The Pursuit of New Product Development : The Business Development Process

Name: The Pursuit of New Product Development : The Business Development Process
Brand: Elsevier Science & Technology

Elsevier Science & Technology

The Pursuit of New Product Development\n\nThe Business Development Process\n\nBetter product development from concept to market, saving time, money, and improving quality on an organization wide basis\n\nMarc Annacchino (Author)\n\n9780750679930, Elsevier Science\n\nHardback, published 22 January 2007\n\n536 pages\n26 x 18.4 x 3.1 cm, 1.14 kg\n\nThe Pursuit of New Product Development: The Business Development Process begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must come together as a working team, to better understand their respective roles and responsibilities in that process. Today, speeding the right value proposition to the market can make all the difference between success and failure. With case examples, organizational analysis and project planning to]