Romancing Yesenia by Masha Salazkina - 9780520400757

University of California Press

Romancing YeseniaHow a Mexican Melodrama Shaped Global Popular Culture\nAuthor(s): Masha Salazkina\nFormat: Paperback\nPublisher: University of California Press, United States\nImprint: University of California Press\nISBN-13: 9780520400757, 978-0520400757\nSynopsis\nA free ---- version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit [url] to learn more.\n\n This book follows the production, transnational circulation, and reception of the highest grossing film in the history of Soviet exhibition, the 1971 Mexican romance Yesenia. The film adaptation of a telenovela based on a wildly popular graphic novel set during the Second Franco-Mexican War became a surprise hit in the USSR, selling more than ninety million tickets in the first year of its Soviet release alone. Drawing on years of archival research, renowned film scholar Masha Salazkina takes Yesenias unprecedented popularity as an entry point into a wide-ranging .