latinosincthemarketingandmakingofapeopleupdatededitio by Arlene Davila PAPERBACK

latinosincthemarketingandmakingofapeopleupdatededitionwithanewpreface\nby Arlene Davila\nPaperback\nEnglish\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Arlene Davila\nTitle: latinosincthemarketingandmakingofapeopleupdatededitionwithanewpreface\nFormat: Paperback\nLanguage: English\nTopic: Market research\nPublisher: University of California Press\nPublication year: 2012\nISBN-13: 9780520274693\nISBN-10: 0520274695\nRRP: \u00A325.00\n\n------------------------------\nDescription\n------------------------------\nBoth Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been .