Tourism Marketing: In the Age of the Consumer, Morrison 9780415726368 PB..
Taylor & Francis Ltd
Tourism Marketing: In the Age of the Consumer offers a fresh and contemporary approach as an introductory textbook on tourism marketing. Six major themes along with the traditional core marketing principles are blended together:\nAge of the consumer: This book places the customer at the heart of tourism marketing and not the sector\u2019s promotional apparatus.\nExperiences: It highlights the growing consumer interest in the enjoyment of experiences and experiential marketing.\nNew media: Social media and e-marketing are given emphasis throughout. Coverage of new media is present in all chapters.\nGlobal marketplace: Every chapter adopts a global outlook and offers international perspectives. \nEnvironment and social responsibility: An emphasis is placed on the sustainability of tourism, including\n\nTourism Marketing\nIn the Age of the Consumer\nFree UK delivery on this item.\n\nThis brand new item is available with free UK delivery using Royal Mail tracked services.\n\nPlease note:;
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