Data Analytics in Marketing, Entrepreneurship, , Kehal, Alfy..

Data Analytics in Marketing, Entrepreneurship, and InnovationAuthor(s): Mounir Kehal, Shahira El Alfy\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: CRC Press\nISBN-13: 9780367697648, 978-0367697648\nSynopsis\nInnovation based in data analytics is a contemporary approach to developing empirically supported advances that encourage entrepreneurial activity inspired by novel marketing inferences. Data Analytics in Marketing, Entrepreneurship, and Innovation covers techniques, processes, models, tools, and practices for creating business opportunities through data analytics. It features case studies that provide realistic examples of applications. This multifaceted examination of data analytics looks at: \n\nBusiness analytics\nApplying predictive analytics \nUsing discrete choice analysis for decision-making \nMarketing and customer analytics\nDeveloping new products\nTechnopreneurship\nDisruptive versus incremental innovation\n\nThe book gives researc.