Propaganda, Persuasion and the Great War by Pier Paolo Pedrini - 9780367594794

Propaganda, Persuasion and the Great WarHeredity in the modern sale of products and political ideas\nAuthor(s): Pier Paolo Pedrini\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367594794, 978-0367594794\nSynopsis\nHow to persuade citizens to enlist? How to convince them to fight in a war which was, for many, distant in terms of kilometres as well as interest? Modern persuasion techniques, both political and commercial, were used to motivate enlistment and financial support to build a \""factory of consensus\"". The propagandists manipulated the public, guiding their thoughts and actions according to the wishes of those in power and were therefore the forerunners of spin doctors and marketing and advertising professionals. Their posters caught the attention of members of the public with images of children and beautiful women, involving them, nourishing their inner needs for well-being and social prestige, motivating them by sho.