Building Value through Marketing: A Step-by-Step Guide, Sugai 9780367472832..

Building Value through Marketing: A Step-by-Step Guide, Sugai 9780367472832..

Taylor & Francis

Building Value through MarketingA Step-by-Step Guide\nAuthor(s): Philip Sugai\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367472832, 978-0367472832\nSynopsis\nBuilding Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.\n\nWorking step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: \""The Value Mindset,\"" \""The 12 Building Blocks of Value,\"" and \""Value-Focused Marketing in Action,\"" which walk through the process of value-focused product and service development. The s.

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