Fostering Local Entrepreneurship in a Multinational Enterpris... - 9780367350413

Fostering Local Entrepreneurship in a Multinational EnterpriseAuthor(s): Joe J. Amberg, Sara L. McGaughey\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367350413, 978-0367350413\nSynopsis\nCorporate entrepreneurship involves new business creation within established companies, the strategic renewal of existing business, and, ultimately, the search for sustainable competitive advantage in an increasingly globalised economy. Yet it remains elusive for many firms. \n\nIn a collaboration between a practitioner and academic, Joe J. Amberg and Sara L. McGaughey explore corporate entrepreneuring within a large conglomerate multinational enterprise: Siemens AG. In early 2009, following a prolonged period of business stagnation and a huge bribery scandal, Siemens top management identified a severe lack of entrepreneurship as a critical issue. The strengthening of local entrepreneurship became a new priority in the strategic planning f.