Innovations in Magazine Publishing

Name: Innovations in Magazine Publishing
Brand: Taylor & Francis

Taylor & Francis

Innovations in Magazine PublishingAuthor(s): Simon Das, David Stam, Andrew Blake\nFormat: Hardback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367337001, 978-0367337001\nSynopsis\nThis book examines the key developments in the UK magazine industry since 2014 and explains in detail how the business has innovated to survive.\n\nInnovations in Magazine Publishing explores the key issues that publishers and editors have had to grapple with in recent years and demonstrates how they have changed their business models and encouraged innovation and creativity. Written in an engaging and accessible style, the authors and contributors have drawn on years of industry expertise and contacts to examine the massive changes that have taken place in the areas of content creation and advertising in the last decade. Beginning with a highly useful summary of UK magazine publishing history, the book then provides a detailed focus on how magazines have had to ad.