Data Analytics for Business : Lessons for Sales, Marketing, and Strategy by ...

Taylor & Francis

Data Analytics for Business\nby Ira J. Haimowitz\nPaperback\nEnglish\n\nDelivery\nUsually delivered in 2\u20133 working days (dispatched today if ordered before 3pm).\n\nBrand new copy from BookCurl \u2013 the UK independent online bookseller.\n\n------------------------------\nBook details\n------------------------------\nAuthor: Ira J. Haimowitz\nTitle: Data Analytics for Business\nFormat: Paperback\nLanguage: English\nTopic: Sales and marketing\nPublisher: Taylor & Francis Ltd\nPublication year: 2022\nEdition: 1\nISBN-13: 9780367281489\nISBN-10: 0367281481\n\n------------------------------\nDescription\n------------------------------\n\nInterest in applying analytics, machine learning, and artificial intelligence to sales and marketing has grown dramatically, with no signs of slowing down. This book provides essential guidance to apply advanced analytics and data mining techniques to real-world business applications. \nThe foundation of this text is the author's 20-plus years .