Risk Communication and Infectious Diseases in an Age of Digit... - 9780367224059

Risk Communication and Infectious Diseases in an Age of Digital MediaAuthor(s): Anat Gesser-Edelsburg, Yaffa Shir-Raz\nFormat: Paperback\nPublisher: Taylor & Francis Ltd, United Kingdom\nImprint: Routledge\nISBN-13: 9780367224059, 978-0367224059\nSynopsis\nIn a digital world where the publics voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. \n\nFollowing the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication wi.