Blue Ocean Shift Beyond Competing Proven Steps to Inspire Confidenc | Kazve Kato
Renee Mauborgne
Title:. Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth Condition: BRAND NEW. Format: Hardcover. ISBN: 9780316396790 Overview:. Blue Ocean Shift helps leaders move beyond competing on price and feature lists into the realm of untapped demand. Drawing on more than a decade of research, Kim and Mauborgne offer a practical, evidence-based framework for creating new market space rather than fighting over shrinking margins. This hardcover guide walks you through a clear, step-by-step process to chart a path from red oceans to blue oceans, with real-world case studies across industries. It emphasizes turning insights into action by engaging teams, aligning strategy with execution, and reducing risk through careful experimentation. Readers will learn how to identify noncustomers, redefine value propositions, and reconfigure activities to open fresh revenue streams. Across sectors—from manufacturing to services to technology—the book shares examples...
Compare prices (3 shops)
| shop | Price | Action |
|---|---|---|
| The Book Bundle | 5,99 GBP | Go to shop |
|
7,99 GBP | Go to shop |
|
|
8,39 GBP | Go to shop |
