Marketing Financial Services By Jillian Farquhar, Arthur Meidan

Marketing Financial ServicesAuthor(s): Jillian Farquhar, Arthur Meidan\nFormat: Paperback\nPublisher: Bloomsbury Publishing PLC, United Kingdom\nImprint: Red Globe Press\nISBN-13: 9780230201187, 978-0230201187\nSynopsis\nMarketing Financial Services recognises that the major function of the financial services marketer is decision making. It focuses on the major types of decisions and problems - facing marketing executives. Strategies to win and retain B2B and B2C customers are discussed in the context of many financial services sectors, including banks, insurance companies, investment trusts and stock exchanges.\n\nThis second edition has been thoroughly updated to reflect changes in the industry and the availability of new technologies. The text has been made more accessible and includes gripping case studies to demonstrate the realities of financial services marketing in an unstable and competitive environment.\n\nKey features:\n\n- Logical structure and improved pedagogy, includi.