Safeguarding Intangible Assets, Moberly New 9780128005163 Fast Free Shipping,#

Safeguarding Intangible AssetsAuthor(s): Michael D. Moberly\nFormat: Paperback\nPublisher: Elsevier - Health Sciences Division, United States\nImprint: Butterworth-Heinemann Inc\nISBN-13: 9780128005163, 978-0128005163\nSynopsis\nSafeguarding Intangible Assets provides strategies for preserving and enhancing a companys intangible assets to increase its profitability, competitiveness, and sustainability. Intangible assets such as patents, trademarks, copyrights, methodologies, and brand typically account for 80 percent of an organizations value and revenue. There are many forces making it more and more difficult to protect these assets, and securing them is a complex issue often overlooked by security and risk managers. Many security managers do not have adequate policies or procedures in place to protect these assets from compromise, infringement, and theft. Safeguarding Intangible Assets provides managers with the tools necessary for protecting these assets through effective and cons.