Practical Web Analytics for User Experience - 9780124046191

Practical Web Analytics for User ExperienceHow Analytics Can Help You Understand Your Users\nAuthor(s): Michael Beasley\nFormat: Paperback\nPublisher: Elsevier Science & Technology, United States\nImprint: Morgan Kaufmann Publishers In\nISBN-13: 9780124046191, 978-0124046191\nSynopsis\nPractical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you'll find a quantitative approach for measuring a website's effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start ca.